Arnon Geva is the founding partner and CEO of Kerem Montefiore. He grew up in Yemin Moshe, Jerusalem. He has been in the wine business for over twenty years. He was a founder partner of Domaine du Castel and fourteen years later, he became International Business Director for both Carmel Winery and Yatir Winery. He was the founding Chairman of the Judean Wine Route, developing the pioneering wine route in Israel and advancing the wine region of the Judean Hills & Judean Foothills. He is one of the most respected figures in the Israeli wine world.


Canadian Sam Soroka is the Winemaking Consultant. He graduated in Food Science at McGill University in Montreal, and studied oenology at Adelaide University in Australia. Soroka is one of the most experienced winemakers in Israel having made wine in Australia, California, Canada, France and Israel. His wines have won international awards at the very highest level.